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Songwriter, icon, mogul? Taylor Swift's 'Eras' Tour movie latest economic boon for star
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Date:2025-04-15 00:00:36
Always a surprise up her sleeve, Taylor Swift announced that her concert movie "Taylor Swift: The Eras Tour" is being released a day earlier than scheduled.
"Look what you genuinely made me do: Due to unprecedented demand we’re opening up early access showings of The Eras Tour Concert Film on THURSDAY in America and Canada!!" she wrote in a post on Instagram. "We’re also adding additional showtimes Friday and throughout the weekend. All tickets will be available by 10am tomorrow morning."
The "unprecedented demand" for the movie is just the latest demonstration of Swifties' dedication and spending power.
Swift may be one of the richest women in America, but here are some other stats that show what her fandom brings to the economy.
Opening day:Watching the world premiere of 'Eras Tour' movie with Taylor Swift felt like a dance party
Pre-sale for 'Eras Tour' film breaks record for AMC
"Taylor Swift: The Eras Tour" surpassed $100 million in global pre-sales and broke the theater's record for highest ticket sales revenue during a single day.
Only five films this year have grossed more than $100 million domestically in an opening weekend. Opening weekend will be another big moment, similar to "Barbenheimer" weekend, for movie theaters looking to welcome patrons back again after the pandemic.
The Swift effect: Rumored relationship with NFL player Travis Kelce boosts jersey sales and bets
Taylor Swift first made an appearance at the Kansas City Chiefs and Chicago Bears game on Sept. 24 amid rumors of a relationship with tight end Travis Kelce.
Since then, the Swift effect has been at play as she has attended one more game on Oct. 1 since her initial outing to cheer on Kelce.
Fanatics, a sportwear company, told TMZ that the Swifties are rushing to get their NFL gear.
Fanatics said Kelce's jersey sales jumped 400% after Swift's first appearance at the game.
Swifties might also be getting into betting, as the Chiefs and Kelce saw an uptick in bets after her appearance at the game with the Chicago Bears.
Football crossoverTaylor Swift fan's 'Fantasy Swiftball' game gives Swifties another way to enjoy Eras Tour
'Eras Tour' concert boosts the economy
Ticket trouble:Taylor Swift Ticketmaster debacle ramps up federal concerns, fans about tour tickets
Since starting on March 17, Swift's concert has helped boost the economy, bringing tourism revenue to cities around the country. Overall, it has generated $4.6 billion in projected consumer spending according to research company QuestionPro.
Individual cities also raked in big bucks from her tour stops:
- Los Angeles estimated $320 million increase in GDP from her six concerts there.
- Chicago saw record-breaking hotel occupancy, according to tour group Choose Chicago.
- Philadelphia Federal Reserve said that the "influx of guests" coming to see Taylor Swift played a large part in making May the strongest month of hotel revenue since the onset of the pandemic.
For ticket buyers:Did you profit big from re-selling Taylor Swift or Beyoncé tickets? The IRS is asking.
What is Taylor Swift's net worth?
$740 million as of June 2023.
Swift is ranked 34 on Forbes' list of America's Richest Self-Made Women. According to Forbes data, her 2023 net worth is up from $570 million in 2022.
Taylor Swift has more No. 1 albums than any other female artist
With her rerecorded release of "Speak Now (Taylor's Version)," Swift beat out Barbra Streisand for the most No. 1 albums on Billboard 200 of any female artist.
She has tied Drake with 12 top records, and sits a few behind Jay-Z who has 14 No. 1 albums and the Beatles who have 19.
She has been rerecording her old albums to reclaim her music after a fallout over the sale of her master recordings. "1989 (Taylor's Version)" comes out on Oct. 27.
Contributing: Bryan Alexander, Kate Perez, Jon Hoefling, James Powel, Natalie Alund, Isabelle Butera, USA TODAY; Associated Press
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